Create a Positive Experience for Real Estate Clients
A great customer experience translates into repeat business and plenty of referral business.
However, how can a real estate agent create a positive experience for their real estate clients so those clients want to return, and even better, refer lots of other clients? It’s all about the way the real estate team works together for the best interests of the clients they’re serving. As the saying goes, “Teamwork makes the dream work”.
Improve the Real Estate Experience with a TC
Customers want to feel seen and heard. It doesn’t matter what they’re purchasing, or selling. All that matters is knowing they are important, and the people serving them are going to create a positive experience from start to finish. Real Estate Agents are one piece of an extremely intricate puzzle, and a great one has a fantastic support team behind them.
One of the key support team members on the real estate team in most real estate offices? The Real Estate Transaction Coordinator. Haven’t heard of this role? It’s not surprising. The best TCs are often so good at what they do, client’s often never realize the TC exists. Paperwork can either make or break a real estate transaction.
Missed paperwork deadlines can end a deal in its tracks. But with a transaction coordinator handling much of the backend paperwork - following up, getting signatures, making sure the transaction is staying on track - so the real estate agent can focus on client needs and wants. Happy client with access to their realtor makes for repeat business, and a lot of referrals to friends, family, and more.
Increase Your Repeat Business
People move all the time. Yes, there are definitely some who buy their “forever home” and stay there to raise a family, and then pass it along to their kids. However, there’s a huge population of people who love to find a starter home, and move frequently throughout their lives.
Keep your current clients happy, and they’ll come back to you with each house they wish to sell and every time they want to house hunt. The happiest clients are the ones who feel taken care of. How does a real estate agent keep a client taken care of without burning out and losing their temper over silly things? A solid support team.
Real estate agents often join a real estate office, and work together with fellow agents to serve their clients. However, the real estate agents also bring support staff onto the team in order to hand off tasks taking them away from face-to-face time with house hunters and homeowners.
Administrative staff keeps the office running smoothly by answering phone calls, handling basic questions, taking control of the agents’ daily schedules, making phone calls, and general office management.
Transaction Coordinators whether they’re direct-hires or an independent contractor handles most of the real estate transaction paperwork and communications between all the real estate transaction key players.
Marketing Coordinators can take on the marketing tasks that real estate agents don’t have time for, including setting up professional photo shoots of homes being put up for sale; taking on social media marketing to help stir up interest in houses up for sale.
When a real estate agent doesn’t have to worry about anything but the client and the client’s needs. And those clients will return each time they wish to buy or sell a house.
Referral Business is a Real Estate Office’s Bread & Butter
You get referrals when transactions run smoothly for clients, and the clients are getting plenty of all-access passes to their realtor.
How does a real estate agent create an atmosphere where referrals are flowing in faster than she can keep up with them? A solid team supporting her. A crucial team member no real estate agent should go without: a real estate transaction coordinator, as this team member knows meeting deadlines is detrimental to a successful real estate transaction. Successful transactions result in happy clients, and that results in a referral windfall!
No agent can handle each and every aspect of a real estate transaction alone whilst simultaneously growing their business, and making money. At the end of the day, that’s what we all crave: financial freedom. Not many of us are working just so we can survive, we want to grow our income and business so we can thrive. In order to thrive, business referrals are necessary in the real estate industry. Referrals don’t happen if a real estate agent is burnt out and not doing the best job possible for a client.
Ready to Positively Impact Your Real Estate Clients’ Experience?
Let’s work together to improve your clients’ experience by hiring us as your transaction coordinator. We’re here to make sure you have time to spend with your clients, instead of buried in paperwork!
